Skinergy launches collagen energy drink nationwide

Skinergy has rolled out a zero-sugar collagen-infused energy drink nationwide, pairing caffeine with beauty-focused ingredients like marine collagen peptides, niacinamide and biotin. The launch targets consumers who want energy and wellness benefits in one beverage as the functional-drink category keeps growing.

Why it matters: - Skinergy is betting that consumers want more from energy drinks than a caffeine boost. - The product is positioned as an ingestible alternative for people who already spend on skincare and beauty routines. - The launch taps a growing functional beverage market that blends daily energy with wellness claims.

What happened: - Skinergy announced the nationwide launch of its zero-sugar energy drink. - The drink is now available at drinkskinergy.com. - The beverage combines marine collagen peptides, niacinamide, biotin and caffeine. - Each can contains 105mg of caffeine and 4,000mg of collagen peptides. - Skinergy is currently available in two flavors.

The details: - The company says the flavor profile was developed to avoid the aftertaste often associated with collagen supplementation. - Skinergy says the drink is aimed at consumers seeking energy while supporting skin, hair and nail health. - Founder Alda Karen Hjaltalin Lopez said she wanted a product that could fuel ambition without sacrificing how people feel in their bodies or skin. - Skinergy says its early traction has come from consumers already engaged in skincare and beauty routines. - The company plans to expand its retail footprint through 2026 and 2027.

Between the lines: - Skinergy is trying to stand out by linking performance and beauty in a single product. - That positioning could help the brand reach shoppers who are already comfortable with collagen supplements and topical skincare. - The company is also signaling a longer-term retail strategy beyond direct-to-consumer sales. - The about section says Skinergy’s research partners have been perfecting the marine collagen peptides in Skinergy since 1914, though no further detail was provided.

What's next: - Skinergy plans to widen distribution through 2026 and 2027. - The brand will likely lean on the drinkskinergy.com launch and its beauty-wellness message to build awareness. - The company’s social channels include LinkedIn, Instagram, Facebook, TikTok and Threads.

The bottom line: - Skinergy is trying to turn a standard energy drink into a beauty-focused functional beverage, and the nationwide launch puts that pitch in front of a much broader audience.